Our contact information: pberg@highland-group.net
; Phone # (404)-872-4631
The Highland Group Hotel Investment Advisors, Inc.
1111 Rosedale Drive NE
Atlanta, GA 30306
Research and Publications:
The Highland Group has been known for its research and publications on the extended stay segment of the lodging industry since 1992.
Highland Group professionals have been following the extended stay market since the early 1980's. Partner Mark Skinner is frequently quoted as a national expert on extended stay lodging.
He has appeared in more than 35 publications since 1988, including
The Wall Street Journal, Barons Hotel and Motel Management,
The Miami Herald, and The Atlanta Business Chronicle.
The Highland Group publishes an annual comprehensive survey of the extended stay industry and a mid-year update of supply and demand trends.
The sample represents nearly 100% of extended stay hotels in multi-unit companies.
Market analysis:
The Highland Group is well known for site specific market and feasibility studies for extended stay hotels.
Brands studied include Suburban Lodge, Residence Inn, TownePlace Suites, Candlewood, Homewood Suites, Hearthside, Villager and others.
Feasibility studies for extended stay hotels include site analysis, evaluation of the local economy, and competitive market analysis.
They also assess the market against benchmarks developed by The Highland Group specifically for extended stay hotels.
The Highland Group has been engaged to study more than 150 extended stay markets around the US and has evaluated extended stay markets in Europe.
The Highland Group also provides customized extended stay research.
Trends in supply and demand
Distribution by tier
Rate stratification and trends
Market mix
Projected new supply
Average statements of income and expense by tier
Return on investment for typical product types
Order the survey by e-mail mskinner@highland-group.net
or call Mark Skinner
(404) 872-4631.
Examples of Extended Stay Research:
Feasibility Studies
Study of the saturation point for extended stay products
National market assessment to establish a new chain of extended stay hotels
Due diligence for an investor looking at a package of 20+ hotels
Evaluation of extended stay potential in Europe
Regional development study
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The US Extended Stay Market survey covers:
The Extended Stay Experts
