The Highland Group is known for thorough research and honest answers. Some hotel investments offer excellent returns, and some lose money.
Hotel market and feasibility studies: are commissioned by hotel developers and investors before they build or buy a hotel.
The first phase addresses feasibility.
If research indicates that the hotel will be a good investment, then the second phase is a report which can be used by third parties such as lenders, investors and franchisors.
A Highland Group Market Study includes analysis of the location’s marketability.
It focuses on the hotel market, analyzing competitors, risks of new competition and the potential of the subject property.
It includes an evaluation of current and future demand for the hotel.
Hotel market research encompasses field research, on-site inspections, in person interviews and analysis of all relevant data and information.
A market study results in a projection of occupancy and average rate (room revenue) for a hotel.