Peggy Berg is the founder of The Highland Group
She is a leader in addressing impact issues between franchisers and franchisees. She is frequently asked to represent clients as an expert witness in litigation.
Peggy Berg is a graduate of MSU, The School of Hospitality Management. She qualified as a CPA in 1982 and an ISHC in 1989.
She speaks at industry conferences, conventions, and other industry events. She has written manuals and articles setting the standard for hotel market studies and has lectured at MSU and GSU.
She publishes on franchising, market studies, impact, CapEx, Extended Stay Lodging, and other topics.
She serves on several corporate advisory boards and association executive boards.